What if you knew how your customers make buying decisions? What if you knew how to persuade your prospective customers to choose your organization, instead of your competition? What if your marketing relied on science, instead of guesswork?
The Performance Excellence Network is pleased to welcome Terry Wu, PhD to our August 14 St. Paul PEN breakfast discussion: “Why Neuromarketing Matters to Your Organization.”
Understanding the brain’s decision-making process can help you create a satisfying, unique experience for future customers (and other stakeholders) and nudge them to buy.
- How do you set prices to help your customers buy?
- How do you make your website more trustworthy?
- How do you choose the right colors to enhance your marketing messages?
Welcome to Neuromarketing! Neuromarketing is a scientific approach to understanding why consumers buy what they buy. It has the transformational power to boost your sales and revenues (and with nonprofits, your stakeholders’ engagement — donors, volunteers, and other stakeholders). Traditional marketing relies on the outdated belief that consumers make rational decisions based on reason and logic. However, neuroscience research confirms that over 95% of decisions are made unconsciously. Most buying decisions are driven by emotions, feelings and impulses. Neuromarketing sells the emotional values of your products and services and provides your customers a much better experience.
The discussion is at Metro State University in the Student Center (details provided at registration). Continental breakfast will be served from 7:30 to 8:00 with the presentation from 8:00 to 9:00 am. No cost for members; $30 for non-members.
The discussion will also be made available to view through Facebook livestream (free for all PEN members) and/or video-on-demand ($20 members, $40 non-members; free for Premium/Sponsoring members).
So whether you’re in sales withing a business or are in a position to influence within any type of organization, come learn techniques that will create more powerful marketing messages!
Biography
Dr. Terry Wu received his Master’s degree from Duke University for his research on how the brain controls eye moments. He received his Ph.D. in neuroscience from Vanderbilt University for his research on learning and memory. In 2003, he began studying Google’s ranking algorithms and started Kick Ass SEO, one of the first Search Engine Optimization (SEO) firms in Minnesota. Dr. Wu employs insights from Neuroscience and Psychology in every aspect of marketing for his clients. He has a deep understanding of how consumers make buying decisions and applies that knowledge in online marketing to gain a big advantage for his clients. His client websites not only rank at the top of Google, but also convert more than 5 times better than average websites. His SEO and Neuromarketing expertise have turned his client websites into powerful lead and sales generating machines. All of his clients have seen tremendous revenue growths. With his company’s exceptional marketing services, several of his clients expanded their services from local to national markets. He has clients in highly competitive industries including real estate, home services, construction, law and more. Having spent over 30 years in Neuroscience and over 15 years in marketing, Dr. Wu is a leading expert in Neuromarketing. His current company, Neuromarketing Services, is the only firm that specializes in Neuromarketing in Minnesota. He continues to rely on science to guide his company’s marketing efforts to better serve his clients.
A word from Terry:
https://youtu.be/bbzMswA9Ve8
