Your customers, clients, or service users are choosing you rather than a competitor. You know it is happening, but you have no real idea why. We all think we know why customers come to us. You can hire a consulting firm to prove you don’t or you can use this simple tool. The ‘Field of Dreams’ approach to making products or providing services does not meet the demands of today’s highly competitive landscape.
The Performance Excellence Network is pleased to welcome back Bill Boyt, retired Business Excellence Consultant from Cargill, to our March 9 St. Paul breakfast discussion: ” The Amazing Competitive Matrix – You have never seen anything like this!”
You cannot make a successful business plan, determine your value proposition, or improve your performance on key success factors until you know why your customers chose you over an alternative. Even those who are sole providers will benefit from better understanding whether their customers are eager or reluctant buyers.
Bill will introduce you to a tool that will help you identify your organization’s competitive advantages, comparing them to those of your competitors. You will identify areas to strengthen as well as those that would provide no gain regardless of the resources you devoted to their improvement. The tool will help you frame your business/strategic plans, determine your value proposition, and improve your performance on factors important to customers. At the end of this session, you will be much closer to answering why your customers chose you. Plus, you will be able to develop more effective and focused business plans, and you will avoid spending money to support capabilities better provided by your competitors. Learn how this tool has created value for other organizations around the world the last 15 years – and it is all yours for the unbelievable price of one hour of your time!
The discussion is at our new St. Paul location: Metro State University in the Ecolab Room in the Library (details provided at registration). Continental breakfast will be served from7:30 to 8:00 with the presentation from 8:00 to 9:00 am. No cost for members; $30 for non-members. To register, contact [email protected].
Livestreaming and video-on-demand are now also available ($20 for members, $40 for non-members; discounted annual subscriptions are available and Premium/Sponsoring Members are free). Please contact [email protected] for more information and for the link to register/view.
