Over the past few years, the National Rural Health Resource Center has found great value in the use of two open-source business planning tools in its work with clients: The Product and Service Designer and the Business Planning Canvas. These tools provide a systematic method for gathering customer/client needs and designing products and services that meet these needs — and can be adapted across a wide variety of situations. The unique value of these tools is that they can be used across industries, for-profit and not-for-profit organizations, and internal or external customers.
The Performance Excellence Network is pleased to welcome Debra Laine, Senior Program Specialist, and Shannon Studden, Program Specialist, both of the National Rural Health Resource Center, to our Dec 18 TPPEN breakfast: “Flexible Tools for Planning: Business Model Canvas and Product & Service Designer.”
The Product and Service Designer (PSD) offers a step-by-step approach for identifying key customer or target market needs, engineering the right product or service from the bottom up, and developing key messages that resonate with the intended audience. The Business Model Canvas builds on the PSD by providing a framework for operationalizing discoveries that arise from Product and Service Designer work. Through the use of this tool, a group can develop solid plans for addressing the strategic, marketing, collaborative and financial aspects of a product or project.
Debra and Shannon will provide an overview of both tools during this session. These tools are a great follow up to last month’s discussion; “It’s All About the Customer: Insights to Drive Satisfaction” or for any organization interested in more effective planning!
The discussion will be hosted by the National Rural Health Resource Center; details after registration. Continental breakfast will be served from 7:00 to 7:30 with the discussion from 7:30 to 8:30 am. No cost for members; $20 for non-members.
Biographies
Debra Laine joined The Center in April of 2015 and brings over thirty years of adult education experience. As a Sr. Program Specialist, she provides education, coaching and technical assistance to rural health networks on topics such as strategic planning, evaluation, collaboration and community engagement, partnerships and leadership. She utilizes her extensive background in training, facilitation and presentation skills to assist rural health network leaders accomplish their goals. Her passion for healthier people in rural communities lead her to engage in the development of tools for rural health care.
For over ten years, Debra designed, developed, implemented and coordinated education programs across northeastern Minnesota. In that capacity, she worked cooperatively with rural health care providers. She has many years’ experience of leadership development within community collaborations.
Debra has a Master of Education in Adult Education and Training and Development from the University of Minnesota Twin Cities and has served as an adjunct faculty at three area colleges. Debra has presented on health-related topics at several regional and national conferences.
Shannon Studden is a Program Specialist with the National Rural Health Resource Center. In her role, she provides education, coaching and technical assistance designed to help rural health leaders achieve their goals.
With over 20 years’ experience designing and delivering educational programs and facilitating team events, Shannon brings expertise in the fields of leadership development, group processes, continuous improvement, and collaboration.
In her career, Shannon has supported leaders and work groups in a variety of industries, including mining, energy, and health care. She has also taught classes in Management, Organizational Behavior, Interpersonal Relations, and Teamwork at the University of Minnesota Duluth. She has a Master of Science in Industrial/Organizational Psychology from the University of Tennessee at Chattanooga.
