Whether you are looking to drive change within your organization or want to be able to influence your customers, stakeholders, and prospects, developing a strategic approach to communication will dramatically impact your success.
The Performance Excellence Network is pleased to welcome Mary Rapaport, a Sales, Marketing and Training Strategist, to our August 1 Minneapolis PEN breakfast discussion: “Developing and Delivering Messages that Drive Action.”
Mary will show you how to combine change management techniques with sales and marketing approaches to build stronger and more compelling messages that will move your audience to action. Areas Mary will explore include:
- Finding Your True Objective (and “communication” isn’t it)
- Leveraging scenarios for systematically persuasion
- Precision targeting; which communication channels have the biggest impact
- Authentic persuasion; using proof and data to enhance your charisma
- Driving urgency; getting the audience to act!
Regardless of your role, effective communication is important to your (and your organization’s) success. Come learn some proven ways to develop and deliver better messages that drive action!
The discussion is Aug 1 at Minneapolis Community and Technical College, downtown Minneapolis, downtown Minneapolis: T Building, 1415 Hennepin Ave. in Minneapolis (room T-1400); details provided in confirmation after registration. Continental breakfast will be served from 7:30 to 8:00 with the presentation from 8:00 to 9:00 am. No cost for PEN members; $30 for non-member guests.
The discussion will also be made available to view through Facebook livestream (free for all PEN members) and/or video-on-demand ($20 members, $40 non-members; free for Premium/Sponsoring members).
Biography
Mary Rapaport is a sales process consultant and a sales and marketing trainer and coach. She has partnered with Sales Teams to establish critical Selling Strategies, Sales Enablement Programs and Strategic Account Planning Processes. Her experience enables her to build powerful cross-functional partnerships, strengthening processes and developing talent across the revenue-generation team.
With over 20 years in B2B marketing leadership roles, Mary has specialized in transforming sales and marketing functions for global companies in manufacturing, heavy industrial, highly-engineered and technology industries. Mary has transformed tactical sales and marketing teams, driving new capabilities, processes, technologies and talent to specifically align with the needs of the business. The result is a strategic marketing function that drives growth.
Mary has a MBA focused in Marketing from Baker College of Graduate Studies in Flint, MI and a Bachelors in International Business and French, Chatham College, Pittsburgh, PA.
