Design Thinking is a methodology used to solve complex problems and to find desirable solutions for customers. It is an action-oriented approach and has become a useful technique for facilitating innovation.
Today, some leading experts fond Design Thinking more effective when approached collaboratively – when workers other than just technical designers get involved in finding solutions and innovating. However, not all designers were ready for this: it either put them in a vulnerable position to facilitate and teach people how to DO design or it took them out of the design conversation altogether. And not all of those outside experts were ready to be invited either: it put them in creative environments where they too felt vulnerable given their perceived lack of creativity and had them empathizing with the end user.
The Performance Excellence Network is pleased to welcome Casey Kaplan, Experience Strategist at The Nerdery to our December 13 St. Paul PEN breakfast discussion: “Building Value through Empathy: Real Applications in Impactful Design Thinking.”
This is Design Thinking: an uncomfortable space for many but a proven method nonetheless. The formal documentation, definition, and acceptance of the method has triggered a variety of applications from workshops to design sprints and sparked many conversations on how teams can leverage the techniques in their lean/agile teams.
This talk introduces some simple models that have helped me think about this fuzzy space as a designer and help others not only grasp the concepts but and to contribute and understand their role in it.
The discussion is at Metro State University in the Student Center (details provided at registration). Continental breakfast will be served from 7:30 to 8:00 with the presentation from 8:00 to 9:00 am. No cost for members; $30 for non-members.
To register, contact Brian Lassiter at [email protected].
Livestreaming (free) and video-on-demand ($20 for members) are now also available (discounted annual subscriptions are available and Premium/Sponsoring Members are free). Please contact [email protected] for more information and for the link to register for livestream or on demand.
Biography
Casey Kaplan is an Experience Strategist at The Nerdery with 11 years in industrial product design, 3D modeling, creative direction and brand development. He is a design-minded generalist, focused on driving impactful experiences by integrating human-centered design principles and methods into business environments.
